My June 2017 Monthly Income Report

Welcome to my June 2017 Monthly Income Report!

I’ve got a great one for you this month, as it includes earnings from my recent Smart From Scratch online course launch. But, as always, let me first share what these income reports are all about, for those who may be new.


Income Summary

  • Last month: $111,820.46
  • This month: $184,094.67
  • Last 12 months: $1,817,193.00

Expenses Summary

  • Last month: $78,720.97
  • This month: $66,972.24
  • Last 12 months: $551,524.64

Net Profit Summary

  • Last month: $33,099.49
  • This month: $117,122.43
  • Last 12 months: $1,265,668.36

For the complete breakdown of income and expenses, visit the full report here »

Note: Items with an empty difference percentage were not present on the previous month’s income report.

Lessons Learned in June

Obviously, the launch for Smart From Scratch was the biggest money-maker in June. I’m looking forward to July as well because on July 17 I’m opening the doors to my new course, coming out of its beta-launch and into the public for the first time, Power-Up Podcasting.

Make sure to sign up for that waitlist (click here to be first to know on July 17!) if you’re interested in not only getting your podcast set up and running quickly, but also how to launch and market your show so it will be found and your message will be heard. That’s my specialty, and I’m excited to help even more people in the world of podcasting very soon.

As I mentioned earlier, I had one more trick up my sleeve when it came to this previous launch, and it wasn’t really a trick at all. It’s something that many other people know better than me, and I’m only now finally diving into that world, because I finally have my own products to sell.

What is it?

Facebook advertising.

Yup! I finally began to run ads for something with conversions in mind. I had some help, and after a few more trials I’ll be sure to share more information about that help very soon, but all in all, it was a major success.

The challenge, I’m told, was that because it was such a short window for a launch period (five days), Facebook didn’t have enough time to really get to the lower numbers in terms of cost-per-lead. When this becomes part of an evergreen funnel, it could potentially do extremely well as the ads and targeting would continually be fine-tuned.

In total, I spent $6,928.17 in advertising dollars, and those dollars specifically brought back a total of $39,991.00 in sales. It’s hard to tell whether or not some of those sales would have come in anyway without the Facebook advertising, as we were retargeting and placing ads in front of those who already knew about me, but I’d gladly trade $7k to earn $40k like this any day.

I’m learning more about Facebook advertising as I go along, but it is nice to get some help and guidance along the way. A big thanks to everyone who contributed in May on the blog and podcast during Paid Advertising Month, where I not only asked for guest posts and interviews on the podcast for your benefit, but for my own as well.

Here’s to another successful month, and wishing you all the best. We’re over half-way through the year, so if you have yet to move forward to achieve your goals, now is the time!

And if podcasting is a part of that vision, please make sure to sign up for the waitlist at PowerUpPodcasting.com, and look out for the July 17 open enrollment announcement!

Cheers everyone, and thanks so much for your support!


Upcoming Events

Oh, and since we’re coming up to event season, here’s list of where I’ll be speaking at very soon. Hope to see you there!

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