SPI 274: How to Avoid the Sell with Chalene Johnson

I used to hate selling. It made me feel slimy. Despite earning a living for years through online business, I never felt comfortable delivering a sales pitch. That’s all changed, and I’ve invited the brilliant Chalene Johnson here today to explore how that change occurred.

Ever since Chalene invited me to speak in front of her audience at Marketing Impact Academy, I approach pitching products as serving, rather than selling. It’s a game-changing mindset shift that’s transformed my own confidence and others’ confidence in me as a seller.

In today’s episode, you’ll get Chalene’s expert advice for making this shift yourself, and how it can revolutionize your business. You’ll hear her favorite strategies for beta testing new products, setting a price point, overcoming self-doubt, and avoiding that “slimy” feeling we associate with selling. She’ll also share personal stories from her own launches and what she’s learned about building an audience of devoted, enthusiastic fans.

I created my latest course, Power-Up Podcasting, to help as many people as possible start podcasts of their own. I’m so grateful to Chalene for encouraging me to stand behind my work in an honest, authentic way. Her advice is required listening for anyone out there with a product to sell—don’t miss it!

Thanks for Listening!

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Special thanks to Chalene for joining me this week. Until next time!



You’ll Learn

  • The simple reason why so many entrepreneurs are afraid of selling.
  • Chalene’s advice for selling with confidence.
  • The importance of self-confidence when selling to your audience.
  • How to detect when you’ve slipped from “serving” into “selling,” and how to avoid it.
  • Why giving things away for free doesn’t always serve your audience.
  • The totally free focus group strategy any entrepreneur can use.
  • Tips for getting the most out of your beta testing.
  • What happened when I took the stage to sell my latest course, and more!

Resources

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