SPI 278: List Building Made Easy with Special Guest Amy Porterfield

Great news, SPI family: Amy Porterfield has returned to the podcast for yet another insightful, actionable episode I know you’re going to love. Today, she’s covering everything an online business owner needs to know about list building, from capturing new leads to pitching your products.

Amy’s a master at bringing new fans into the fold, whether they find her through her podcast, her live video streams, or her webinars. Amy’s developed a killer strategy for hooking potential followers, connecting them with the right resources, and building trust before presenting them with a sales pitch. A key part of that list building strategy is the “content upgrade,” a value-packed downloadable resource Amy gives away for free. Offerings like this are why Amy has become such a list building master and trusted expert in the online business world, and I’m thrilled to have her here today.

Listen in (and learn alongside me) as Amy explores building a list, fine-tuning a sales funnel, crafting the perfect content upgrade, and deciphering what you can afford to give away for free. Let’s do it!

Thanks for Listening!

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Special thanks to Amy for joining me this week. Until next time!



You’ll Learn

  • How Amy hooks new followers no matter where they find her online.
  • Why Amy guides new leads to free resources, rather than paid content, first.
  • What you should sell, and what you should give away for free.
  • When and how Amy presents her audience with a sales pitch.
  • Fine-tuning your sales funnel for any digital product.
  • The recipe for a perfect downloadable “freebie.”
  • Tips and tools for delivering your content upgrades.
  • Amy’s experiments with live video, and what they’ve taught her about community.
  • Why Amy and I are squaring off in a fierce competition this year, and more!

Resources

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