How to Add Favicons to Your WordPress Site

This is a follow up article for the how do I start a blog series that we have been publishing on this site to help users get started and create a successful blog.

In this tutorial we are going to walk through how to generate Favicons for all platforms, starting with just one favicon file, and then add them to a WordPress site.

More specifically, you will be introduced to:

  • How to generate Favicons for all platforms from your main icon.
  • How to connect to your WordPress file system via FTP, and upload your Favicon files.
  • How to add the code that tells the platforms where the icons are, to the header of your web pages, by quickly creating a small custom plugin.

Resources discussed in the video:

Let’s generate the myriad of Favicons for all the various platforms.

To move along, you must already have your main Favicon available.

It’s best to begin with a large square image that is 260×260.

The format can be any of jpeg, png, or svg.

You can find free icons on Canva if you don’t already have one available.

Now, with your main icon ready, let’s create the rest.

  1. First, point your browser to:
  2. Next, click the Select your Favicon Picture button.
  3. Locate the file on your computer, and double-click it.
  4. Change any of the options that you desire such as: adding a background color for iOS, creating an App Name for Android Chrome, Compression options, and so on.
  5. Click the Generate your Favicons and HTML Code button.
  6. Click the Favicon Package button to download the files to your computer.
  7. Copy the HTML code to a text file for safe keeping for use in our custom plugin later.
  8. Locate the downloaded file on your computer and extract it, or unzip it, to expose all the files within it.

Now, let’s upload the files to the root of your web site.

This next step requires logging into the FTP server where your web site is hosted.

At this point I am going to insert a 3 and a half minute video to explain how to connect to your WordPress server using FileZilla.

Please be sure that you have FileZilla installed on your computer before continuing. You can download it from:

Once connected to your FTP server, upload all the extracted files to the root folder of your web site.

Now you will create a quick plugin that will add the necessary code to the head section of your site.

At this point I will insert a 4 minute video that will cover exactly how to get started creating a WordPress plugin.

Now, with Pluginception setup:

  1. From the WordPress Dashboard, click Plugins, then Create a New Plugin.
  2. Give the plugin a name such as My Favicons Placement Plugin.
  3. Click the Create a Blank Plugin button.
  4. Now, add the code into your plugin that you see in the video, or below these steps if you are following along within the written tutorial. The use of singular quotes vs. double quotes within the function is important, since the Favicon code contains double quotes.
  5. Get the Favicon code that was generated for you in earlier steps.
  6. Replace where it says YOUR FAVICON CODE with the code copied in the previous step.
  7. Click the Update File button.
  8. To test, view the web site, right-click and ‘View Source’ and search for the code to make sure it shows up. Plus, you can look for your Favicon in the open Tab.

Code used within this tutorial:

function my_favicons_placement_function() {
echo $output;

How to Add Favicons to Your WordPress Site originally posted at TipsAndTricks-HQ


Five Truths About the Mindset of a Successful Entrepreneur

Wow, 2018. It’s safe to say that this year is a big year for me. October marks the ten-year anniversary of starting my business, and on June 17th it’ll be ten years since I was laid off (not that I’m keeping track or anything!). In fact, there’s something special that’s going to be happening on June 17th, 2018—but I’ll save that for later.

But . . . ten years. What a journey it’s been! Over that time, I’ve moved from focusing mainly on my own business to becoming a coach and teacher for others getting started in online entrepreneurship. I’ve had the opportunity to guide so many smart, committed people starting their own businesses from scratch. I’ve also seen several of my friends go on to become very successful entrepreneurs—as well as a few who were once very successful but had to start over for some reason and rebuild their success.

Through all of these examples, I’ve learned just how important mindset is for the success of an entrepreneur. In fact, I’d say it’s probably the most important thing. You can have the best products, you can have all the right marketing strategies, you can have the right customers . . . but if you don’t have the right mindset, none of that stuff matters.

In this post I want to share five essential truths that I’ve learned about mindset over the course of the last almost-decade of being an entrepreneur. Three of them even come with brand-new videos I recorded. Check them out as you’re reading, and subscribe to my YouTube channel to be updated whenever I release new videos.

So, here are the five biggest things I’ve learned over the past ten years about entrepreneurship and mindset. I’m excited to share them with you now. Let’s do this!

#1: You Were Meant for This

The number one thing is this: If you’re reading this right now, it means you were meant for this entrepreneurial journey. There’s a reason you’re here, why you’re doing what you’re doing. There’s a reason you’re working so hard, experimenting, doing the research, and building a business. You have a deep and powerful drive for it—and if you didn’t, you wouldn’t be here. Maybe that drive stems from being unhappy with your current job and wanting something more, whether it’s on the side or full-time. You know there’s something more out there for you.

A lot of people question themselves. They say, “Well, I don’t know if I’m cut out for this, or, “I don’t know if I was meant to do this.” But when you adopt that mindset, it keeps you from committing fully. Full commitment is what’s required. You need to have that mental commitment to going all in—not necessarily with your time, but with your attitude. If you ever question yourself, always remember why you started on this journey in the first place. What is it deep down about making this change that excites you? What are the opportunities that lie in front of you? Always remember: This is something you were meant to do.

#2: Failure Is a Part of the Process

I grew up in a household where I was trained to try and be as perfect as possible. I was near perfect through high school and even college, getting a 4.2 GPA, graduating at the top of my class, magna cum laude from UC Berkeley in architecture. I grew up in a household where I came home from school with a 94% on my math test, and I was asked, “What happened to the other 6%?” I wasn’t necessarily congratulated, although I was, but I felt like the stress was on what I had missed and not the rest of that I had gotten right. And so, I experienced one of the biggest failures in my life when I got let go.

This is sadly common. We live in a day and age where we are expected to be perfect. I recently watched a video of Neil deGrasse Tyson speaking at a college graduation, talking about how we prize knowledge over the process of learning, and memorization over ingenuity. Neil gave the example of a spelling bee. A person who spells “cat” correctly, “C-A-T,” goes on to the next round. If the next person goes up and tries to spell it “K-A-T,” it’s incorrect. It’s really close! But it’s still incorrect, and they’re out of the competition. Then, if someone else comes up and spells it “Q-Z-V,” they are equally as out as the person who spelled it “K-A-T.” Even though the “K-A-T” person was really close, much closer than the “Q-Z-V” person—and they had arguably spelled it just as correctly, if not more so (if you look at the pronunciation guide in a dictionary for the word “cat,” you’ll see “/kat/”!).

As Neil says, our society is too focused on “the right answer.” We’re too focused on the what, and not the how, the process of learning. We’re too focused on perfection rather than good enough, even though good enough is often good enough! The person who spells it “K-A-T” is going to feel like they’ve failed, and they are viewed as being on the same level of failure as somebody who got it completely wrong.

And when you’re trying to become an entrepreneur, this is something that can be really dangerous. The need to be perfect, to avoid failure, comes into conflict with what it actually takes to be successful. Because if you’re worried about perfection all the time, you’re never going to get anything done. The quest for perfection is going to delay you from doing what you need to do to actually run a business. As Seth Godin says, “Just ship.”

In entrepreneurship and in life, we’re sometimes afraid of failing and making mistakes because we feel like those mistakes will ruin us. The thought of that big fat red “F” marker on the paper scares a lot of people. So we study harder, and try to avoid failure as much as possible. But when you’re an entrepreneur, failing is good! The faster you fail, the better you can learn. This is why in my book Will It Fly? failing is a crucial part of validating your business idea: Seeking out conversations in which people can poke holes in your business model is the part of the process. Pre-selling your items so that when you don’t sell anything, you can go back to the people who said they were interested but didn’t buy to learn what you need to do differently.

So remember, there are no overnight successes, and you might have to fail a lot before you succeed. When you realize that even some of the most successful people out there didn’t do it overnight, and often faced tons of rejection, you learn to appreciate the hard work, patience, and persistence needed to make it as an entrepreneur. If you let failures stop you, you’re going to let a lot of people down, including yourself and the people you could be serving.

In case you’re still scared of failure, I wanted to share this next video, “9 Successful People Who Were REJECTED 138 Times.” It features several people you might recognize who failed a lot but forged ahead and found success over time. I won’t give them away right away, so try to play along and guess each person before I reveal them. There are some big names on this list, and I think you’ll be pretty surprised when you learn what they had to go through before they became successful.

#3: It’s Never Too Late to Begin

With my courses now, especially Smart From Scratch, I get a lot of messages from new entrepreneurs who are feeling disillusioned. They’ve done their research, and they’ve seen how much competition is out there for their business idea—and they think this is a bad thing. They feel like they’re too late to the game. But there’s actually a big advantage in being late! When you do your research, you can find the holes in the market, see what your potential competitors are not doing well, and start to carve out your own unique positioning. You also know that because of the simple fact that there is competition out there, there’s a market out there for the kind of business you want to start. This gives you a chance to listen to the market and create something different and better.

Also, when you start out small, you have the ability to more easily connect with people, to have close and meaningful interactions that help you cultivate raving fans much more quickly. You can create a more personal connection with your customers, something that’s harder for larger companies to do.

Finally, some people consider themselves too old to start a business—but that’s simply not true!

I address this fear, that it’s too late to get started, in the next video, “I’m TOO OLD to Start a Business…” If you ever think it’s too late to begin starting a business, whether because of your age or because of competition, what I share in this video will show you the real truth behind this faulty assumption. I talk about Richard, who at the age of 52 told me he felt like he was too old to start a business. I helped Richard break down that myth and realize why you’re truly never too old to get started at anything.

So stop making age or timing an excuse. Maybe you wish you’d started earlier, but that’s just fear of missing out, and it’s something we all deal with from to time.

#4: It’s All in Your Head

When you start off on an entrepreneurial path, you encounter things that you just haven’t experienced before. And you start to do what I call “weird entrepreneur math.” We start to put more importance on some numbers and not others, even when it doesn’t make sense to. What am I talking about? I’ll explain everything in the next video, where I talk about some of the numbers that trip up entrepreneurs who are starting out. I’ll tell you which numbers you should ignore, and which ones you should pay attention to if you want to be successful.

By the way, if you’re enjoying these videos—and I hope you are—simply go to to subscribe!

#5 You Can’t Do This Alone

Entrepreneurship can be very lonely. That’s why it’s really important to connect with the right people, build the right relationships that will sustain you.

I love to meet people, and I love to help other entrepreneurs meet each other. For all of my courses, I hold meetups for my students, and I encourage them to set up their own private meetups, too. I also love meeting people at conferences. I think conferences are one of the best ways to connect with awesome people who are on a similar path to you. Even if you’ve never been to a conference, I encourage you to go out there and find one this year that fits you and your business. The connections you make at these events can be a game-changer.

As a matter of fact, I’ll be speaking at a number of events this year, and I’d love to meet you if you can make it to any of them! Here are some of the highlights on my schedule:

[Full disclosure: I am an affiliate for Social Media Marketing World and Podcast Movement.]

You can find the full list of my speaking engagements on my Speaking page.

To recap, these are my five truths about the entrepreneurial mindset:

  1. You Were Meant For This
  2. Failure Is a Part of the Process
  3. It’s Never Too Late to Begin
  4. It’s All in Your Head
  5. You Can’t Do This Alone

Finally, I’m running a little contest! When you enter the contest at, you could be one of three (3) winners to receive:

  • A 1-on-1 virtual chat over coffee to discuss whatever you’d like: your business, personal life, if you are stuck on something and need help, or want to run an idea by me.
  • To promote anything you want (business name, social media handles, “hi, mom!”, etc.) and be featured in an upcoming YouTube video that I’ll post on the Smart Passive Income YouTube channel.

PLUS, you can earn additional entries by subscribing to my YouTube channel (10 additional entries) and referring friends to sign up (3 entries for each friend), or following me on Instagram (1 entry)!

So be sure to enter the contest today!

SPI 304: Building an Online Course From Start to Finish

Last year I built three online courses—premium courses that people paid for—as well as a fourth free course. They’ve been working like gangbusters: In 2017 I earned $1 million in revenue from online courses alone. Online courses have been an incredible experience for me, and today I’m sharing the ten steps you can take to create life-changing online courses for your audience.

Why are online courses so great? Why wouldn’t you do an online course? Does it make sense to do an online course? Does it best serve your audience? Today we’re going to get into all of these questions and a whole lot more. (I hope you brought a notebook!)

I hesitated about building an online course for so long because, well, I was too afraid to sell to my audience. The big realization for me? You can sell and serve at the same time. And, I realized that I wouldn’t be taking away from the people in my audience who are more keen on my free, lower-level material. It made me realize that I could serve even more people through courses, especially people who were willing to invest in taking their businesses to the next level.

If you’ve ever considered starting an online course, this is a great place to start, and even if you have a couple of courses up online already, this episode will boost your strategy. I’m going to go deep into my personal experiences with courses so that you can take your business to the next level. Let’s get started!

I want to thank David Siteman Garland for all the help he’s given me in getting my courses up and running. And I’m excited to announce that we’re doing two co-hosted webinars on March 15 and 16, where we’re going to teach you even more information about setting up your online course and a lot of the finer details related to that. SPI students that have gone through this webinar have come out with amazing results. If you want to register check out

Thanks for Listening!

To share your thoughts:

To help out the show:

  • Leave an honest review on iTunes. Your ratings and reviews really help and I read each one.
  • Subscribe on iTunes or download our mobile app.

You’ll Learn

  • The psychology that helped me get over the fear of selling online courses.
  • What you need to define first in order to make your course successful.
  • The number one key to a successful online course.
  • How to structure your online course so that it works for your audience.
  • An exercise for outlining your course’s content.
  • Why you have to “kill your darlings” when it comes to your lessons.
  • Strategies for validating your online course before you launch it.
  • How to presell your online course.
  • Tips and strategies for creating course materials (like videos).
  • The best way to get feedback and testimonials, and more!



SPI 303: How a Loan Signing Agent Built a $30K per Month Business

As outlined in my book, Will It Fly?, validation is key, and with me today are two guests who have used that strategy to build an incredible business: Mark Wills and Roman Rosario of Loan Signing System. [Full Disclosure: As an affiliate, I receive compensation if you purchase through this link.] What started as a simple idea turned into a robust online business that’s changed the lives of tons of people, earning Mark and Roman over $30K per month as a result. This episode is a lot of fun, loaded with tips and strategies for online courses, validation, and building an online business organically.

How Mark and I connected is kind of a funny story—Mark was actually the agent who oversaw me signing documents for our first rental property. Through that meeting we discovered that we have a love of building online courses. I have both Mark and his business partner Roman on the episode today, and they’re going to be sharing the story behind how they started their online business, as well as YouTube and video-related tactics, strategies related to testimonials, and how the methods in my book Will It Fly? helped them on their way to success.

There’s a ton of great information here. It doesn’t matter what kind of business you’re in or where in the entrepreneurial journey you are, this is going to be super helpful, and a lot of fun. Stay tuned!

Next week, in Episode 304, I’m breaking down all it might take to build an online course. I’m giving you everything you might need to consider and have in place so that you really crush it when you put it out there. I’m just going to brain dump everything I know for you, so don’t miss it!

Thanks for Listening!

To share your thoughts:

To help out the show:

  • Leave an honest review on iTunes. Your ratings and reviews really help and I read each one.
  • Subscribe on iTunes or download our mobile app.

Special thanks to Mark Wills and Roman Rosario for joining me this week. Until next time!

You’ll Learn

  • What a loan signing agent does, and how you can become one.
  • Why Mark and Roman decided to build an online business around loan signing.
  • How the strategies in Will It Fly? helped Loan Signing System validate their business idea.
  • How Mark and Roman used Facebook advertising to get started.
  • How a simple webinar became the jumping off point for their online course.
  • Why having a live, classroom-style webinar can make a huge difference in your online courses.
  • How their Facebook group helps Mark and Roman build an online business community.
  • How Mark and Roman run their YouTube channel with less than $200 in equipment.
  • Why YouTube makes a huge difference when running an online course.
  • The strategy I learned from Mark and Roman that I currently use with my course testimonials.
  • The one critical strategy you should always use with YouTube calls to action.
  • Why testimonials have been crucial for Loan Signing Systems’ advertising strategy, and more!



Back to the YouTube: Why You Should Subscribe to the Channel

2018 is the year of video. Haven’t you heard?

You may have heard me mention this a few times already.

But we’re ready to take this to the next level.

In just a few days, I am going to start posting three to five videos a week on my YouTube channel! With my video recording studio all set up, and my trusty videographer Caleb, I am equipped and excited to bring you value in new ways, on a channel I haven’t focused on at all.

Subscribe here if you haven’t yet (or read on to find out exactly why you should subscribe!).

SPI on YouTube—A Little History

To effectively talk about the future of my YouTube channel, we first have to go back in time to when I started my YouTube channel in 2009. The reason I started the channel is because some of the content I was creating warranted being taught via video. It was visual, so it made sense.

Well, it did until I realized I was deathly afraid to be on camera. Some of my first videos published on YouTube are composed of me using a screen share tool to record what was on my screen so that I could avoid putting my face on camera altogether. I was terrified.

Over the years I’ve become more comfortable with being on camera, obviously. That’s how it is for any content medium when you’re first starting out. You’re getting a feel for it. You’re trying things out. You’re getting used to hearing your own voice.

But you also don’t need to always have your face on camera when you’re creating videos of value. Some of my initial videos have performed very well, despite their lower quality in terms of production. The value was there, and I didn’t have to show my face (woohoo!).

The key is that you don’t have to be perfect from the start. No one is perfect. There is no such thing. Sometimes you just need to start somewhere.

You need to start with value.

A few of my early videos I want to share aren’t great in terms of quality, but they’ve provided value to my audience over the years. These are:

Passive Income Streams 101

In this video, created in October 2009, I share the business model I used to create multiple passive income streams. If you listen to my voice, you’ll notice a lot has changed!

How to Build a Blog in Less Than 4 Minutes and Write Your First Blog Post

With a timer counting down, I showed my audience how to build a blog in less than four minutes. A catchy title and a special Bluehost affiliate discount made this video very popular, and has helped me earn millions in Bluehost affiliate income over the past nine years.

The Over-the-Top Office of a 6 Figure Work-at-Home Blogger

The first time I really put my face on camera was in this video. My audience got to meet Gizmo, my dog, and I shared a behind-the-scenes look at my tiny at-home office.

As you can tell, the videos aren’t great quality, but they still get views to this day, nearly ten years later—which is so awesome.

Back then, my YouTube channel mostly featured tutorials and walkthroughs of my processes.

When I became a little more comfortable, I started to put my face on camera, which opened up more opportunities to experiment and try different things on YouTube, such as adding text on top of the video, and that sort of thing.

And then in 2011, I slowed down on creating videos. That’s when the Smart Passive Income podcast and blog really started to take off, and so I shifted my focus to those two platforms. I started to publish podcast episodes every other week, which quickly changed to every week. I didn’t feel like there was a need to create videos. And yet, despite that, the video channel slowly but steadily grew.

A few years later, as I headed into 2014, I decided to revitalize my YouTube channel. At that point, I had around 35,000 subscribers—all of whom had found my channel organically. I had no real structure or strategy for my channel, so I worked with my videographer, Caleb, for an entire year to create what we eventually called SPI TV. We experimented with publishing one video per week. We analyzed how each of the videos performed. We looked at the video topic, number of comments, and shares. We tried videos where I answered questions from viewers. We did all sorts of things.

And, in the end, I think we experimented our way into some pretty neat and useful videos, including:

How to Write a Book—The Secret to a Super Fast First Draft

My Custom Home Office Tour and Setup

33 Public Speaking Tips to Keep Your Audience from Falling Asleep

That last one, the public speaking video, was filmed in secret in a closed room at an event. We weren’t even supposed to be in the room, but it had a stage and I wanted to use it to record the video and to, show viewers how to effectively speak in public

Most fascinating, out of the fifty or so videos we created under the SPI TV label, the video that has been the most popular is . . .

. . . How to Create an Awesome Slide Presentation (for Keynote or Powerpoint)

Today, this video has more than half a million views! Crazy.

After a year of producing videos for SPI TV, I was kind of burnt out. I got to a point where I was spending a lot of time and energy fishing for topic ideas. It didn’t feel as organic as it should’ve been. I eventually put aside SPI TV to focus on the AskPat Podcast.

Vlogging Adventures

Fast forward a couple of years, I took my first trip (ever!) to Europe for DNX Global in Lisbon, Portugal. That’s where I tried vlogging for the first time. I bought a new camera, a Sony RX100 Mark V, and I captured my first moments in Europe. It was fun. I wanted to try out vlogging, something I had never done, and what better place to do it than during my first European trip!

Here’s that video:

I had the camera, a mini tripod that I could set up anywhere, and I just started capturing different moments from the trip. I had so much fun with it. I created mini stories during each day I was in Lisbon. Once I published them on my YouTube channel, I started to get some great interactive feedback—with folks asking and commenting: “Pat, where have you been?” “This is amazing.” “I’d love to see more videos!”

It was reassuring to see that. I honestly didn’t know how my audience would react, but the feedback has been very positive. That sparked new life for me. Over the past couple of years, the blog, podcast, and now the online courses, too, have been working well on their own. They’re a well-oiled machine. I am still very involved in each of them, but the team and the tools we use allow for both a certain amount of automation as well as giving me a break from all the minutiae.

However, I had lost a little bit of that spark of creativity, that outlet for me to try different things and be my weird, awkward, silly me even more.

But, ever since creating the vlogs, and seeing that reaction, it’s made me want to create more and more. I’ve started experimenting with vlogs, capturing behind the scenes of events I attend. I even experimented with hiring a team to follow me around, which was an interesting experience, but not something I’d bring to AskGaryVee or Derek Halpern levels. Those guys are already doing amazing things in that world.

Video, Video, and More Video in 2018

All of this leads to where I’m at today with video, and that is a commitment to making video one of my main focuses for 2018. I think there are a lot of areas of online business that either aren’t covered well, or aren’t even covered at all. If you search for online business-related content on YouTube, you’ll find either a lot of the same old stuff, or you get really scammy or clickbait-type content.

That just makes me sick. I want to change that. I want to fill those gaps of knowledge in the area of online business. That’s why video in 2018 is so important to me. In addition to providing value for my audience, I know that focusing on my YouTube channel can provide a new source of traffic for me. I’m excited to see what optimizing my YouTube channel will bring, and how that will impact my brand. I want to continue to grow and, as always, continue to learn from my experiments so I can share that learning with you. On top of that, by focusing on video, it gives me another way to collaborate with people that I may not have connected with on other platforms.

According to Cisco, video will represent 82 percent of all IP traffic by 2021. (Source: Cisco’s VNI forecast.)

That’s huge.

It’s why, in May 2017, I leased a 900-square foot studio, and invested $35,000 to create a legitimate video recording space with multiple sets, and the equipment I need to make professional videos.

And also why my videographer, Caleb, and I have put our heads together to create a content plan for 2018. Every week, we’ll be meeting consistently to film and batch process our videos. We’re having a lot of fun with it, and I’m learning so much about the video space.

I’m learning that, in order to really grow your audience, your video content needs to be engaging. So that’s something I’ve been focused on this year. With that content, we’re also applying that to blog posts and podcast episodes too. If you’ve listened to any episodes from this year, you’ll know that there is just something a little bit different about them—more compelling, more engaging, and more educational.

I attended VidSummit this year (and I’ll be a keynote speaker at VidSummit next year!), where I met a lot of amazing people creating super engaging video content. It’s inspiring, and I’m learning a ton.

But I’ve also realized that I can bring some of my own experience and value to the YouTube community. A lot of YouTubers, although they have millions of subscribers and views on their videos, they don’t necessarily have a business. I want to help that with that. So I’ll focus on helping them build a business with the audience that they’ve built, outside of the YouTube platform, which will allow them to grow and expand in ways they might not have thought possible.

This leads us all the way back to why you should subscribe to my YouTube channel. For all the reasons mentioned above! Plus, as a bonus, I’m throwing a big contest that will give a shot at having a virtual chat with me over coffee and a spot in an upcoming video of mine!

Pat Flynn’s 2018 YouTube Giveaway!
Virtual Coffee and a Spot in an Upcoming Video

What You Can Win

I will be giving away three (3) spots that include:

  • A 1-hour face-to-face Virtual Coffee Chat with me! We can chat about whatever you’d like: your business, personal life, if you are stuck on something and need help, or want to run an idea by me.
  • At the end of the call, you will also have the opportunity to promote anything you want (business name, social media handles, “hi, mom!”, etc.) and be featured in an upcoming YouTube video that I’ll post on the Smart Passive Income YouTube channel.

How to Enter the Contest

There are multiple ways to enter and earn entries into Pat Flynn’s 2018 YouTube Giveaway. These include:

  • 1 entry for entering your name and email address on the Giveaway Page
  • 3 entries each for referring a friend to enter the contest via Facebook and Twitter
  • 5 entries for watching the full 5-minute YouTube video I link on the Giveaway Page
  • 10 entries for subscribing to my YouTube channel

To potentially win a Virtual Coffee Chat with me and a spot in an upcoming video, enter the contest by clicking the link below:

Enter Pat Flynn’s 2018 YouTube Giveaway!

Thanks so much, and I hope to see your face online!


SPI 302: Coaching vs. Teaching—What I’ve Learned Since Investing in the Art of Coaching

In this episode you’re going to learn about the difference between coaching and teaching, what I’ve learned since investing in the art of coaching, the seven questions you need to ask when coaching, and why this is important for you and your business. Whether you’re just getting started with coaching or are looking to take it to the next level, this episode is critical listening!

Why is the difference between coaching and teaching so critical? Coaching is an exceptional way to help people develop skills and abilities and boost performance. There’s crossover of course, but the big difference is that when you’re teaching, the focus is on you and your knowledge. Coaching is about the individual; it’s two-way, collaborative communication. And it’s very, very personal (that’s why coaches can charge more).

When it comes to your business’ content, you have a lot of options. You can offer content in a somewhat passive way through courses or free material, but coaching is very active. And some people really need that coaching. I’ve found it wonderfully rewarding to coach people one on one, which is part of why I reformatted my podcast, AskPat, to be a one-on-one coaching call. It’s been a real game-changer for me, and I know it can be for you too, so listen carefully as we dive into the world of coaching!

In this episode, I’m also talking about the brand-new SPI Accelerator Program and what that is. In brief, it’s a higher-level, premium coaching program for those who are a little further along with their online business journey and earning over $100k. Tune in for more details!

Thanks for Listening!

To share your thoughts:

To help out the show:

  • Leave an honest review on iTunes. Your ratings and reviews really help and I read each one.
  • Subscribe on iTunes or download our mobile app.

You’ll Learn

  • The critical difference between coaching and teaching.
  • Why coaching has been an amazing, transformative experience for me.
  • The book that set me in the right frame of mind for coaching well.
  • The seven questions you should always ask when coaching.
  • How to help the person you’re coaching come up with the answers to their problems.
  • How to find out what the person you’re coaching is looking for.
  • What you should always ask at the end of a coaching session, and more!



SPI 301: How a Data Scientist Pivoted into a New Brand (And Won a Tesla Roadster)

Affiliate marketing isn’t just for recommending hosting companies or your favorite company on Amazon. Today I’m talking to Ben Sullins, the founder of Teslanomics. He tuned into the signals his YouTube channel was giving him, making a complete pivot into the Tesla space and creating a successful online business. And, he was able to refer so many people to Tesla (sixty-seven purchased Teslas!) that he actually won a brand new Tesla Roadster!

Ben’s story is one of a kind. He started with a career in data science—consulting with Silicon Valley giants like Facebook and Mozilla—while creating online courses in the meantime. Eventually he decided he wanted more flexibility and time when it came to his income, so he left his corporate career behind. What happened next was a surprising pivot for Ben—one video led to a complete shift in his YouTube channel and a successful online business. This is an amazing story packed with awesome takeaways that you can apply back to your own online entrepreneurship journey. Let’s get started!

In my interview with Ben, we’re talking about how he got into the YouTube space, and how he was able to grow his followers so successfully. As many of you know, I’m going to be getting deep into the YouTube space starting in February. If you haven’t already, please subscribe to my channel! I’m going to be releasing several videos per week that will help you grow your online business.

Next week, I’m going to be sharing what I’ve learned about coaching in preparation for AskPat 2.0. Make sure you subscribe so you don’t miss it!

Thanks for Listening!

To share your thoughts:

To help out the show:

  • Leave an honest review on iTunes. Your ratings and reviews really help and I read each one.
  • Subscribe on iTunes or download our mobile app.

Special thanks to Ben for joining me this week. Until next time!

You’ll Learn

  • Why Ben left a rewarding, 18-year corporate career behind.
  • How Ben entered the Tesla space on YouTube.
  • How YouTube’s algorithm helped Ben release a video with 200,000 views in a week.
  • Why production quality isn’t the defining factor in the YouTube algorithm.
  • How a love of data science helped inform Ben’s business decisions.
  • How Ben plans his content in advance.
  • Why Ben feels that YouTube is where he belongs.
  • How Ben’s YouTube channel translates in terms of business and money.
  • How Ben interacts with his viewers and subscribers outside of YouTube.
  • What Ben learned from launching TeslaCon—his online summit.
  • How Ben boosted his Tesla referrals, won a Roadster, and more!



My December 2017 Monthly Income Report

Welcome to my December 2017 monthly income report! We’re well into January now and things are flying over here at SPI headquarters. I’m working on getting ready for my YouTube push next month (subscribe here so you don’t miss anything) as well as some behind the scenes implementation of funnels for my online courses.

More on that and other 2018 plans later in this report.

In December I turned 35 years old, celebrated my son’s 8th birthday, and spent a lot of time reflecting on how the year went. Best of all, since the kids were home for two weeks for Christmas break, I got to spend most of my time with them and my wife, and I did very little in terms of heavy work.

I’m thankful to be able to celebrate another successful year of business, and I’m stoked to cap off the 2017 year with one final monthly income report with several highlights to share and lessons to pass on.

So let’s do this thing 🙂

Income Summary

  • Last month: $213,212.64
  • This month: $167,553.31
  • Last 12 months: $2,171,652.55

Expenses Summary

  • Last month: $48,937.72
  • This month: $39,647.21
  • Last 12 months: $660,530.58

Net Profit Summary

  • Last month: $164,274.92
  • This month: $127,906.10
  • Last 12 months: $1,511,121.97

For the complete breakdown of income and expenses, visit the full report here »

Note: Items with an empty difference percentage were not present on the previous month’s income report.

Biggest Lesson Learned

2017 was an amazing year, and I’m incredibly grateful for all of the opportunities that came my way. Now that we’re in 2018, I can see that it’s setup to be an even better year, from what’s coming in the product line, the fun I’m going to have on YouTube, and the speaking gigs I continue to land that keep getting bigger and bigger (come see me give the keynote speech at both Social Media Marketing World and Podcast Movement this year!), and even a secret side-project that my videographer Caleb and I are moving forward with.

[Full Disclosure: I’m an affiliate for Social Media Marketing World and Podcast Movement.]

During the downtime I had to reflect on the year, I also looked back at some of the things I could improve. One of those things was procrastination. Although I get a lot of things done, many of those things are done last minute. This always adds a layer of pressure that I don’t think needs to be there, although I sometimes try to tell myself that I work well under pressure, so I might as well wait until we’re close to the deadline anyway.

I don’t always procrastinate, but when I do, I’m a little unsure about how to feel about it. It made me realize that procrastination doesn’t just involve me and my projects, but a lot of other people too—from my team, to my family, and my audience too.

I’m going to work harder to procrastinate less, which may mean creating “false” deadlines because I do feel that the pressure helps me focus.

In addition to that, one thing I am working on, and creating a habit for, is making sure I express my appreciation to April, my wife, each and every day. She is amazing and has never blinked an eye at any decisions I’ve made in my business and in our lives, or anytime I’ve told her I need to stay busy for the next few days for a launch or go on business travel. I do make sure to try and balance everything out (e.g., after a launch or something that requires a lot of my time, which means extra work for her as an already busy stay-at-home mom), but in learning about what she likes best, it’s simply recognition and appreciation. So, I’m making a habit every single day to in some way, shape, or form, purposefully express my gratitude to her for all that she’s done, and continues to do to serve this family. Although she’s not actively involved in my business, she is a huge contributor to it, as a supporter, as a mother to our beautiful children, and as a teammate in life.

This record year wouldn’t have happened without her, and although she likely won’t ever read this blog post, perhaps it’ll convince someone out there, if they see me out in public with my family, to not only thank me for any service I’ve done to help them, but also thank my wife too. She deserves it way more than I do.

Here’s to you and those who support you in your journey, and an amazingly successful, fun, and memorable 2018. Here we go!


SPI 300: Meet the Mastermind Members in “The Green Room”

Today we’re talking about The Green Room, a six-member mastermind group that I’ve been a part of for years. Leslie Samuel, Michael Stelzner, Cliff Ravenscraft, Mark Mason, Ray Edwards, and myself—we get together to hold each other accountable, set goals, meet those goals, and be brutally honest with each other. Today I’m celebrating my 300th episode by sitting down with each of them!

A massive, virtual hug to everyone who’s made the road to Episode 300 possible. We started in July 2010, and here we are in Episode 300. I’m so excited!

Today I’m going to be talking individually with each of the members of this group to find out what they’ve been up to, what they’ve learned, and what their plans are going forward. Think of this episode as a best-of from my mastermind. It’s a roundup of wisdom, viewpoints, and advice from a fascinating and successful group of people that I’m proud to be a part of. If you’re curious about what a mastermind group is and why you should consider joining one—this is the episode for you. This is an insider’s view of what goes on in a mastermind, and will show you why masterminds can be such a transformative experience.

This episode is saturated with great information and inside views that you can apply back to your own business journey. Strap in, and let’s get started!

Thanks for Listening!

To share your thoughts:

To help out the show:

  • Leave an honest review on iTunes. Your ratings and reviews really help and I read each one.
  • Subscribe on iTunes or download our mobile app.

Special thanks to Leslie Samuel, Michael Stelzner, Cliff Ravenscraft, Mark Mason, and Ray Edwards for joining me this week. Until next time!

You’ll Learn

  • What a mastermind group is and why having one is invaluable.
  • Why my mastermind group is called The Green Room.
  • What the members of The Green Room have been up to, and what’s on the horizon.
  • Why Leslie Samuel left a job that he loved to pursue business online.
  • How Leslie Samuel answers the question “Is blogging dead?”
  • What Michael Stelzner’s new show—The Journey—is all about.
  • Why Michael Stelzner doesn’t do any direct selling for his YouTube show.
  • Why you should leave the Zone of Genius and pursue the Zone of Excellence.
  • How to manage having a day job and a side hustle.
  • Why Ray Edwards bought a coffee shop.
  • How Ray Edwards avoids the Ick Factor, and more!



The Stage is Getting Bigger! My Biggest Keynote is Happening Next Month

My Biggest Keynote Ever

Just this past November, I spoke in front of an audience of 3,000 people—the largest number ever for me—at Christy Wright’s Business Boutique event. It was one of the most amazing experiences of my life.

Everything is amplified in a room with that many people—from the applause to the laughter and even the silence. When you’re on stage, by yourself, standing in front of an audience of that size, all the senses are heightened. It’s both electric and magical.

And guess what? I’m going to do it again. But this time . . . even bigger!

This coming March, on the final day of Social Media Marketing World (SMMW), I will be giving the closing keynote speech in front of an estimated 5,000 people!

I’m stoked, I’m nervous, and I’m ready for this. I’d also really love to see you there. I will also be having a meetup on the first day of Social Media Marketing World, and I’ll share more information about that later. If you follow me on Instagram or Twitter, you’ll hear about it!

You should be attending Social Media Marketing World, even if I wasn’t going to be there. It’s an event that takes place each year in my hometown, San Diego, and it’s run by the awesome Michael Stelzner of Social Media Examiner. Michael puts on an amazing event with showcases, an opening-night party, sessions designed for networking with your peers, and the most thoughtful and helpful content you can find on the topics of social media marketing, content creation, video production, blogging, podcasting, and more.

This year I am especially grateful to Michael and the Social Media Marketing World team for having me give the closing keynote speech. You guys rock!

My Speaking Journey

I started doing speaking events in 2011, mostly as a favor to a friend. I knew it was something I should do eventually, but I honestly never thought I’d do it that soon—it really scared me.

I actually recorded a podcast episode about my speaking journey:

The episode doesn’t mention an audience size quite like the projected 5,000 at SMMW, but it does go through the journey and share a glimpse of some of the first presentations I’ve done, what went wrong, and why it was so bad—but also why I’ve kept at it, which is this:

The real reason why I kept speaking on stage, and continue to speak on stage, is not for the adrenaline rush of it while I’m on stage. It’s because, when I’m on stage sharing my story, sharing my knowledge about online business and podcasting and blogging, it’s the place where I feel like I can make the most direct impact on my audience.

That’s a feeling I never want to give up.

I know I can make an impact on people through my blog, podcast, and video channel on YouTube, but when you’re on stage and people can see you in person, you have the capacity to affect them on an emotional level. There’s so much power in that face-to-face human interaction. I get to go on stage in front an audience full of people, right then and there, and teach them something of value they can use to move forward with to improve their lives. There’s really nothing like it.

And, to know that I’ll be speaking in front of potentially thousands of people in a couple of months at SMMW, makes me excited and grateful to think about all those people and the impact I can make on them.

Have I made it sound like speaking on stage is easy? It’s not. I struggled with it early on. I practice a ton. I have trained. I even hired a professional speaking coach once. And I’m always studying how to get better.

The process reminds me of marching band—when you work on a piece of music hard enough to have it memorized before you even head out onto the field in front of the football team and massive crowds. I’m at that point now when I’m speaking on stage, because I’ve rehearsed so much and because I practice and because it has become a honed art for me, it feels like I’m in another zone. Something takes over, and by the end of the presentation I kind of come back into my body and I’m suddenly meeting and greeting with the audience. It’s just one of the coolest feelings ever.

Speaking Today

Initially, when I first started, I spoke at events for free because I wanted (and needed) the practice. Now, because I’ve been doing it for a while, I get paid to do it. Since 2011, I’ve spoken at over a hundred events. It’s been so fun, and I hope to continue to do more. That being said, now that more people are asking for my time on stage, I can be a little bit more picky about where I want to speak. I can speak in front of bigger crowds. I can speak in front of different crowds.

It’s sad for me to say no to potential speaking gigs, but lately I have been saying it a lot more because I don’t have the time. I’m fortunate that a lot of presentations and events are in San Diego, but for the ones that are outside of San Diego, it’s a big thing. It’s not just the day to speak. It’s the travel, the preparation. I have to weigh how much that time is worth versus what I might be able to get back—in terms of the connections that I can make, who will be there, who am I speaking in front of, how might that turn into a long-term relationship.

All of that plays a role in my business, obviously. I want to always grow and challenge myself, and I do that by being more strategic about when and where I speak. Speaking on stage definitely helps me grow my audience. I usually see noticeable upticks in my subscriber numbers and in my social media follows after speaking engagements.

As for the future, I don’t plan on stopping. I want to continue to make bigger and more meaningful impacts on my audience. As my name gets a little more reputation behind it, maybe someday I’ll speak in front of an audience of 10,000. That would be exciting! But the point is that speaking will continue to be an important part of my business strategy, as it allows me to grow, learn more, and be my authentic self.

Social Media Marketing World

So, about the audience of . . . wait for it . . . 5,000! I want to see you guys there, not just to benefit from my keynote, but to benefit from the event as a whole. In the past, the price point for SMMW has been an obstacle for some. I get that. But this year, they’ve done a great thing and created different pricing tiers for different levels of access to the event.

Just go to and click on the Register button at the top to learn more and buy your tickets!

[Full Disclosure: I’m an affiliate for Social Media Marketing World.]

I’d really love to see you there. I want to host a meetup too, so we can have more time with each other. Look out on social media for more details about that coming up!

And again, you can get your tickets to SMMW and be there in attendance for my closing keynote at:

See you there!