A Simple Guide to Adding Font Awesome Icons to Your WordPress Site

Font Awesome is a popular set of icons that can be added to your website. Adding ‘Font Awesome’ icons create a user friendly website that is visually appealing to your target audience. ‘Font Awesome’ icons are CSS fonts (not images) so it loads faster.

font-awesome-tips-and-tricks-hq

Why Do Website Owners Use Font Awesome Icons?

  • The icons are vectors meaning that they can be displayed at any size without becoming disfigured.
  • They are completely customizable. You can change the color and add animation to the icons.
  • Font Awesome icons work on all browsers.

Adding Font Awesome Icons to Your Website Manually

I generally prefer to add Font Awesome icons to my WP site manually. You can load the Font Awesome CSS library by adding a little bit of code to your theme’s functions.php file (or a custom plugin file).

adding-font-awesome-to-wordpress-website

  1. In your WordPress admin dashboard, click on the ‘Editor’ menu under ‘Appearance’.
  2. Click on the ‘Theme Functions’ link on the right-hand side of the screen (functions.php).
  3. Copy and paste the following code into the Theme’s functions.php file and then click ‘Update File’:

add_action( 'wp_enqueue_scripts', 'tthq_add_custom_fa_css' );

function tthq_add_custom_fa_css() {
wp_enqueue_style( 'custom-fa', 'https://use.fontawesome.com/releases/v5.0.6/css/all.css' );
}

You can now use the HTML code to show the icons on your site. Below is an example:


<i class="fab fa-github-square"></i>

Adding Font Awesome to Your WP Site Using a Plugin

You can add Font Awesome icons to your website using a free plugin. This method is recommended for those who are not able to manually add the library using the code mentioned above.

  1. Install and activate the Better Font Awesome plugin on your WP site.
  2. On any post or page, use the inserter of this plugin to embed a range of icons on your website.
  3. Click on the icon you wish to insert. It will now appear on your post or page.

inserting-icons-font-awesome


A Simple Guide to Adding Font Awesome Icons to Your WordPress Site originally posted at TipsAndTricks-HQ

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SPI 306: Rise of the Youpreneur with Chris Ducker

Today I have a very special guest: Chris Ducker of ChrisDucker.com and Youpreneur, and author of the new book Rise of the Youpreneur!

Chris and I have been friends for eight years now. He’s been on the show before but we’ve never gotten this deep. A lot of people may not be familiar with the side of Chris we’re going to be talking about today. We’ll be discussing a time in Chris’s life when he was actually hospitalized due to burnout. That event, and everything that happened after, ultimately led Chris to a successful, enjoyable, and fulfilling business.

Chris understands how to be the best version of you, how to portray that so that you can hire people, coach people, and get your audience to trust you. This translates into every facet of his business: branding, content, and how he interacts with his audience. He’s going to be sharing some of his strategies today—you won’t want to miss out.

We’re also talking about legacy. What happens to your business when you’re no longer here? This is important. Online business hasn’t been around for a long time, and it’s necessary to have these kinds of conversations so that we can continue to make an impact in the long-run. What kind of legacy do we want to leave behind? How do we do that?

Today’s episode is packed and personal. You may even want to give it a second listen so that Chris’s experiences really sink in. Sit back, relax, and enjoy!

Thanks for Listening!

To share your thoughts:

To help out the show:

  • Leave an honest review on iTunes. Your ratings and reviews really help and I read each one.
  • Subscribe on iTunes or download our mobile app.

Special thanks to Chris Ducker for joining me this week. Until next time!



You’ll Learn

  • Why Chris burned out in 2009, and what happened afterward.
  • Why Chris decided to relaunch and rebrand.
  • What critical realization Chris had . . . after a water balloon fight at my house.
  • Why being yourself in your business is so crucial.
  • The one thing Chris wishes he’d done from day one.
  • How to inject your brand with your own unique personality.
  • How to understand your audience’s needs.
  • Why Chris hired eight people in one year.
  • How Chris wrote Rise of the Youpreneur quickly, and who he wrote it for.
  • How Chris is creating a legacy for himself, and why that’s so important.
  • How to future-proof your business, and more!

Resources

Top 10 Podcast Recording Tips to Sound Like a Podcasting Pro

I believe podcasting is one of the most powerful tools available to build your brand and your audience. And when it comes to creating a great podcast, the real magic happens when you’re recording.

Over several years and hundreds of episodes, I’ve uncovered several crucial tips that have helped me improve my craft and produce podcast content that keeps people engaged and coming back for more. And I wanted to share those tips with you!

Without further ado, just click on the video above, or read below for my top 10 tips for recording a killer podcast episode!

#10: Watch Your Mouth!

This tip is really important—be consistent with the position of your mouth relative to the mic when you’re recording. If you drift away from the mic or even look away briefly, that will reflect directly in the sound quality of your episode. I’ve recorded hundreds of podcast episodes, and I still forget this sometimes! The key is to stay consistent throughout the whole recording. It can help to have a cue to help you here, so I always remember to have the tip of my nose or the tip of my lips touching the pop filter when I’m speaking. That’s how I know the sound quality will be the same throughout the entire episode. It takes some practice, but you’ll get used to it!

#9: Stay Out Of the Red

This tip has to do with your sound levels. Your levels will show up as a little scale in the application you’re using to edit. Usually this is a series of bars that go from green to yellow to red, depending on how loud you are. There’s one basic rule of thumb here: Do not go red! You don’t want to record in the red—because once you go red, you can’t go back. You’re much better off recording in the green and the yellows, because it’s easy to go back and bump up the levels in your software later on if you need to.

The best practice here is to try and get as close to red as possible without actually going into that range. This’ll give you get a great volume level without distorting the sound. If you’re using a portable sound recorder, it can be a little bit easier to control the levels, as the recorder will usually have a button or knob you can adjust on the fly to tweak your levels. But if you’re recording into software, it might not be as obvious how to adjust your input levels. So make sure to identify ahead of time where to do that in whatever application you’re using. Then, before you start recording, run some tests to calibrate your levels. Speak naturally, record a couple of run-throughs to see where your levels are running, and adjust accordingly. And remember, don’t go into the red!

#8: Keep it Consistent

One of the most common questions I get is “How long should my podcast episodes be?” This is actually a pretty common question for any sort of publishing platform, whether it’s a book, a blog post, a video, or a podcast episode. The simple answer to all those questions? As long as it needs to be. How much time do you need to get across your message? There’s no magic number, really. It all depends on what kind of content you’re going to produce, and on your style, too. There are plenty of great podcasts out there that are just three to five minutes long. And there are some podcasts that are longer—twenty minutes, thirty minutes, sometimes even an hour. You know your audience and the type of content you’re putting out there. Whatever show length you feel is right for you and your audience is the right answer.

That said, whatever show length you decide on, my main piece of advice is to stay consistent. You don’t want to record twenty minutes with one episode, five minutes the next episode, and then one hour the next one. Getting into a nice rhythm will be helpful for you, AND for your listeners so they know what to expect and know how much time to allot for listening to your show each time.

#7: Grab Them With Your Intro

I definitely recommend having an intro. It’s great for branding purposes, but there are different ways to approach it. And again, just to reiterate, this is your show. You can do whatever it is that you want to do with it. You have a lot of freedom here.

Now, as with any sort of presentation, whether it’s a blog post, podcast, video, or even a live presentation, the best thing you can do at the beginning is to tell your listeners or readers what they’re about to experience. This helps them understand what to expect, and gives them something to look forward to. For a podcast episode, you could even include a little teaser of the show’s content, to get people intrigued about listening all the way through. If you haven’t heard the SPI podcast before, I start each episode with a voice over saying, “This is the Smart Passive Income Podcast with Pat Flynn, session number [X],” followed by some intro music. Then I spend about a minute going over about what I’m going to talk about and who I have on the show as a guest that episode.

The next thing to think about when it comes to your intro is music. Music can be a great way to set the mood and “grab” the listener right off the bat, but you also need to be very careful. The last thing you want to do is get in trouble for using music you don’t own, and to which you don’t have the rights. The key here is to look for music that’s royalty-free, which means you have the right to use it for any purpose. There are different variations of royalty-free music, so whenever you find something you like, make sure you go over the terms and conditions on the site where you found it. You can even contact the support team of that site to make extra sure you’re allowed to use the music for your show. It’s better to be safe than sorry here! Thankfully, there are lots of sites where you can find great royalty-free music. I got my music from istockphoto.com. Even though it’s mainly a photo site, they also have a music section. There’s also soundsnap.com, and you could do a search on Google for other royalty-free music websites.

#6: Charm Them With Your Outro

I’ll keep this one short and sweet. In addition to your intro, your outro is very important. And frankly, I see a lot of podcasters missing the ball on this one. Remember, your outro is the last thing people hear and remember when they’re listening to you. So put it to good use. How do you do that? You provide a call to action. It’s as simple as that. Keep the engagement going. The listeners who have tuned into you for the entire length of your episode are primed for you to tell them how to take the next step, whether that’s to subscribe to your list, purchase something, or even just leave a review or subscribe, which is helpful for your rankings in iTunes. Whatever that call to action is, it’s so important to have it in there.

Now, you can keep the call to action the same for every episode if you want to, but I actually recommend changing it up each time, just so that people who listen to other episodes have different options for how to follow up with you. Maybe they already subscribe to your email list, or they’ve already left your podcast a review, so you want to be sure to give them something new.

#5: Wow Them With Your Website

It’s important to direct people from your podcast back to your website.  Why? Because people can’t click on what they’re listening to! It’s really smart to remind people to come back to your website, because that’s where all the action happens.

The best place on your website to direct people to is your show notes. Your show notes are a collection of links, summaries, an episode transcript, and/or other helpful resources related to a specific episode. Show notes are a great resource for your audience, because they provide an alternative to memorizing all of the great stuff you mentioned in your podcast episode. Instead, a listener can just come to your blog and find it all in one place.

What’s the best way to direct people to your show notes? Add a mention or two in the episode audio, telling people to come to your website and directing them to find the show notes for your podcast episodes. The outro is a great place to do that, but consider adding reminders elsewhere in your show, too. In my case, visitors to SmartPassiveIncome.com can click on “Podcast” in the navigation menu and scroll down to find the show notes for a particular episode.

If you wanted to make it even easier, you could get fancy and use a redirect. If you have a WordPress blog, this is actually really easy. I use a plugin called Pretty Links to do this. It’s one of my favorite plugins, because it allows me to take any link, no matter how long and ugly it is, and turn it into something pretty and much easier to remember. With my episode show notes, for instance, the URL on my blog might be something unruly like smartpassiveincome.com/spi001-introduction-podcast. If I mention that particular URL on the show, it’s going to be really hard for people to remember. But using Pretty Links, I can set it up so that when people go to smartpassiveincome.com/session1, they’ll get redirected to the long URL with my show notes. Super easy! And I’ve used this system for a while, so my listeners are used accessing my show notes with this format.

Finally, this goes without saying, but when you direct people back to your blog or your show notes, make sure you leave a good first impression. Do something to get them to come back for more. You collect their email addresses and get them to subscribe. Again, the blog is where all the clicking action happens.

#4: Say Yes to Segmentation

My next tip is to break up your show into different segments. This is an especially good idea if you are going to produce a longer show, say, in the forty-five-minute to 1.5-hour range. It’s totally fine to have longer episodes like this, but if you do, you have to be a bit more careful about how you break up the content so it’s more organized and digestible. Think of it like reading a book. If a book didn’t have any chapters at all and was just one huge chunk of text, it would be a pain to read. Having chapters and sections and paragraphs lets the reader know what to expect so they don’t feel overwhelmed, and also gives them room to breathe—some space at points to reset a little bit.

It should be the same for your podcast episodes. One of my favorite shows is Internet Business Mastery. There are many reasons why I became hooked on this show, but one of the main things I loved about it was they broke up their relatively long show into different segments. They started with their intro, where they talked about what the show was about, the episode number, and things like that. Then they did a short personal piece where Jeremy and Jason would just chat for a little bit. Then they would go into the featured segment, and at the end they would mention a short tip or resource. Between each of these segments, they’d have music to denote each new section. They used this structure in every episode, so it helped set expectations each time you listened. So, if you’re going to be producing a longer type of episode, think about breaking your episode into different chunks to keep your listeners listening and give them room to breathe a little bit!

#3: Forget the Fluff

This tip is simple: minimize the fluff. And what is fluff, exactly? It’s the extra stuff people talk about that doesn’t really have anything to do with the focus of your episode, that’s not going to be helpful to your audience—that’s just a waste of time, basically. What counts as “fluff” is going to be different for every audience, so the key is to think about it from your listeners’ point of view. Ask yourself, what do they want to listen to? They want to listen to stuff that’s going to help them, of course, so you want to get the meat of your content as quickly as possible.

That said, personal stuff is also pretty important, because that’s what people can connect to. That’s why I include a lot of personal stuff in my show. I talk about my kids and my family, as well as my hobbies and things I like to do, because that’s what helps me connect on a deeper level with my audience beyond just the content I produce. A lot of people come up to me in conferences and tell me stories about their personal lives before they talk about anything business related. So, the personal stuff and the stories, that’s what people remember and what lets them connect with you. But you don’t want too much of it. For me, the right amount is one or two little personal things at the beginning of the show or toward the middle. Just use your common sense. I’ve listened to shows in which the first ten minutes was about something I have absolutely no interest in, and I stopped listening. So be careful.

#2: Avoid Over-Editing

My next-to-last tip is to not edit too much! You’re gonna make mistakes when you record. But it’s really easy to notice them all, because you’re the one recording them. When you’re producing your shows, it can be really easy to edit too much, to hear all those mistakes and want to go in there and try to connect everything—to slice and dice and splice everything. Don’t do that. It’s a waste of time, and the more you rely on editing, the less you’re gonna actually improve as a person behind the microphone. You’ll have to do a certain amount of editing, for sure. You’re going to have to edit in your interviews. You’re going to have to edit your intros and jingles and things like that. And yes, there will always be a couple of clear mistakes in the middle of your recording that you’ll need to edit out. Fix those. But don’t try to make it “perfect.”

So trust me here. Don’t go too crazy with the editing. If you just force yourself to do it without editing too heavily, you’ll find it actually helps you improve in your craft. I’ve become such a better speaker behind the microphone, partly because I force myself not to edit my shows and rely instead on improving my craft of speaking. It will happen over time. It won’t be overnight, but you’ll get better. If you go back to my very first podcast episode, well, it sucks. I don’t like listening to it. And even if you go back to my first videos, I dare you to, because they’re just terrible. I cannot listen to them without cringing. But over time, I’ve gotten much better, and it’s because I don’t edit my shows too much. It just improved me so much.

#1: Have Fun!

The last tip here is to just have fun! Podcasting is amazing. At no other time in history have we been able to produce a show from the comfort of our own home or even on the road, something millions of people can listen to and listen to you, and it’s just so amazing. It’s such a wonderful time and opportunity, and the more you have fun with the process, the more your audience is going to pick up on that and have fun with it themselves. And here’s the thing: once you’ve produced a large number of shows, you’re going to reach a point where you’re just not having fun anymore. I’ve reached that point myself, and every podcaster I’ve talked to has reached that point where they just say, “Oh. I gotta record another episode . . .” But when you hit that point, just think about when you first started, and think about the possibilities. Because podcasting has the ability to open up so many doors. It has for me. Just remember why you’re doing it in the first place, and try to just have fun with it. If you find you’re getting bored with it, add something new, or try something different for a little while.

Well, those are my top 10 recording tips to help you improve your podcasting! I hope you find them helpful. If you’re thinking of starting a podcast and need a helping hand to get things off the ground, go to HowtoStartaPodcast.com and access my free 3-day mini course that’ll walk you through everything you need, step by step, to get your podcast up and running.

SPI 305: The Funnel After the Funnel with Nicole Walters

Today’s special guest is Nicole Walters of NicoleWalters.tv, who’s talking about the funnel after the funnel, what that is, and why it’s so critical to her mindset and success. We’ll also be talking about how she quit her job . . . in front of a live audience! Since then, she’s built a seven-figure business while being an amazing mother too. She’s here to talk about all that and more, today on The Smart Passive Income Podcast.

There are things that we purposefully focus on that help us grow and scale our businesses. For Nicole it’s her incredible community. We’d spoken at an event together—Business Boutique with Christy Wright, in Nashville—and after the event I swear we didn’t go ten feet without someone stopping Nicole to ask for a selfie or an autograph.

The value Nicole provides for her community is incredible and her journey is inspiring. From a high-level corporate career, to the world of online business and a buzzing community, her story is unique, and what she’s built because of those experiences is truly special. She’s learned some essential lessons, strategies, and techniques along the way, and she’s here today to share all of that with you!

Thanks for Listening!

To share your thoughts:

To help out the show:

  • Leave an honest review on iTunes. Your ratings and reviews really help and I read each one.
  • Subscribe on iTunes or download our mobile app.

Special thanks to Nicole Walters for joining me this week. Until next time!



You’ll Learn

  • Why Nicole decided to quit her job in front of a live audience, and what happened afterward.
  • How Nicole’s commitment to her family drove her to succeed.
  • The stories behind Nicole’s two viral videos.
  • How Nicole distinguished herself when she started her online business.
  • How Nicole fosters her community, both online and offline.
  • How Nicole scaled her membership group to a million-dollar group.
  • How Nicole applies both a service-based philosophy and corporate strategies to her business.
  • Why Nicole transitioned her community from Facebook to her own membership portal.
  • Why and how Nicole hired a Head of Operations.
  • What the funnel after the funnel is, and how that mindset plays into Nicole’s business.
  • What Nicole’s top tools are, why they’re so critical, and more!

Resources

How to Add Favicons to Your WordPress Site

This is a follow up article for the how do I start a blog series that we have been publishing on this site to help users get started and create a successful blog.

In this tutorial we are going to walk through how to generate Favicons for all platforms, starting with just one favicon file, and then add them to a WordPress site.

More specifically, you will be introduced to:

  • How to generate Favicons for all platforms from your main icon.
  • How to connect to your WordPress file system via FTP, and upload your Favicon files.
  • How to add the code that tells the platforms where the icons are, to the header of your web pages, by quickly creating a small custom plugin.

Resources discussed in the video:

Let’s generate the myriad of Favicons for all the various platforms.

To move along, you must already have your main Favicon available.

It’s best to begin with a large square image that is 260×260.

The format can be any of jpeg, png, or svg.

You can find free icons on Canva if you don’t already have one available.

Now, with your main icon ready, let’s create the rest.

  1. First, point your browser to: RealFaviconGenerator.net.
  2. Next, click the Select your Favicon Picture button.
  3. Locate the file on your computer, and double-click it.
  4. Change any of the options that you desire such as: adding a background color for iOS, creating an App Name for Android Chrome, Compression options, and so on.
  5. Click the Generate your Favicons and HTML Code button.
  6. Click the Favicon Package button to download the files to your computer.
  7. Copy the HTML code to a text file for safe keeping for use in our custom plugin later.
  8. Locate the downloaded file on your computer and extract it, or unzip it, to expose all the files within it.

Now, let’s upload the files to the root of your web site.

This next step requires logging into the FTP server where your web site is hosted.

At this point I am going to insert a 3 and a half minute video to explain how to connect to your WordPress server using FileZilla.

Please be sure that you have FileZilla installed on your computer before continuing. You can download it from: filezilla-project.org.

Once connected to your FTP server, upload all the extracted files to the root folder of your web site.

Now you will create a quick plugin that will add the necessary code to the head section of your site.

At this point I will insert a 4 minute video that will cover exactly how to get started creating a WordPress plugin.

Now, with Pluginception setup:

  1. From the WordPress Dashboard, click Plugins, then Create a New Plugin.
  2. Give the plugin a name such as My Favicons Placement Plugin.
  3. Click the Create a Blank Plugin button.
  4. Now, add the code into your plugin that you see in the video, or below these steps if you are following along within the written tutorial. The use of singular quotes vs. double quotes within the function is important, since the Favicon code contains double quotes.
  5. Get the Favicon code that was generated for you in earlier steps.
  6. Replace where it says YOUR FAVICON CODE with the code copied in the previous step.
  7. Click the Update File button.
  8. To test, view the web site, right-click and ‘View Source’ and search for the code to make sure it shows up. Plus, you can look for your Favicon in the open Tab.

Code used within this tutorial:


function my_favicons_placement_function() {
$output='YOUR FAVICON CODE';
echo $output;
}
add_action('wp_head','my_favicons_placement_function');


How to Add Favicons to Your WordPress Site originally posted at TipsAndTricks-HQ

Five Truths About the Mindset of a Successful Entrepreneur

Wow, 2018. It’s safe to say that this year is a big year for me. October marks the ten-year anniversary of starting my business, and on June 17th it’ll be ten years since I was laid off (not that I’m keeping track or anything!). In fact, there’s something special that’s going to be happening on June 17th, 2018—but I’ll save that for later.

But . . . ten years. What a journey it’s been! Over that time, I’ve moved from focusing mainly on my own business to becoming a coach and teacher for others getting started in online entrepreneurship. I’ve had the opportunity to guide so many smart, committed people starting their own businesses from scratch. I’ve also seen several of my friends go on to become very successful entrepreneurs—as well as a few who were once very successful but had to start over for some reason and rebuild their success.

Through all of these examples, I’ve learned just how important mindset is for the success of an entrepreneur. In fact, I’d say it’s probably the most important thing. You can have the best products, you can have all the right marketing strategies, you can have the right customers . . . but if you don’t have the right mindset, none of that stuff matters.

In this post I want to share five essential truths that I’ve learned about mindset over the course of the last almost-decade of being an entrepreneur. Three of them even come with brand-new videos I recorded. Check them out as you’re reading, and subscribe to my YouTube channel to be updated whenever I release new videos.

So, here are the five biggest things I’ve learned over the past ten years about entrepreneurship and mindset. I’m excited to share them with you now. Let’s do this!

#1: You Were Meant for This

The number one thing is this: If you’re reading this right now, it means you were meant for this entrepreneurial journey. There’s a reason you’re here, why you’re doing what you’re doing. There’s a reason you’re working so hard, experimenting, doing the research, and building a business. You have a deep and powerful drive for it—and if you didn’t, you wouldn’t be here. Maybe that drive stems from being unhappy with your current job and wanting something more, whether it’s on the side or full-time. You know there’s something more out there for you.

A lot of people question themselves. They say, “Well, I don’t know if I’m cut out for this, or, “I don’t know if I was meant to do this.” But when you adopt that mindset, it keeps you from committing fully. Full commitment is what’s required. You need to have that mental commitment to going all in—not necessarily with your time, but with your attitude. If you ever question yourself, always remember why you started on this journey in the first place. What is it deep down about making this change that excites you? What are the opportunities that lie in front of you? Always remember: This is something you were meant to do.

#2: Failure Is a Part of the Process

I grew up in a household where I was trained to try and be as perfect as possible. I was near perfect through high school and even college, getting a 4.2 GPA, graduating at the top of my class, magna cum laude from UC Berkeley in architecture. I grew up in a household where I came home from school with a 94% on my math test, and I was asked, “What happened to the other 6%?” I wasn’t necessarily congratulated, although I was, but I felt like the stress was on what I had missed and not the rest of that I had gotten right. And so, I experienced one of the biggest failures in my life when I got let go.

This is sadly common. We live in a day and age where we are expected to be perfect. I recently watched a video of Neil deGrasse Tyson speaking at a college graduation, talking about how we prize knowledge over the process of learning, and memorization over ingenuity. Neil gave the example of a spelling bee. A person who spells “cat” correctly, “C-A-T,” goes on to the next round. If the next person goes up and tries to spell it “K-A-T,” it’s incorrect. It’s really close! But it’s still incorrect, and they’re out of the competition. Then, if someone else comes up and spells it “Q-Z-V,” they are equally as out as the person who spelled it “K-A-T.” Even though the “K-A-T” person was really close, much closer than the “Q-Z-V” person—and they had arguably spelled it just as correctly, if not more so (if you look at the pronunciation guide in a dictionary for the word “cat,” you’ll see “/kat/”!).

As Neil says, our society is too focused on “the right answer.” We’re too focused on the what, and not the how, the process of learning. We’re too focused on perfection rather than good enough, even though good enough is often good enough! The person who spells it “K-A-T” is going to feel like they’ve failed, and they are viewed as being on the same level of failure as somebody who got it completely wrong.

And when you’re trying to become an entrepreneur, this is something that can be really dangerous. The need to be perfect, to avoid failure, comes into conflict with what it actually takes to be successful. Because if you’re worried about perfection all the time, you’re never going to get anything done. The quest for perfection is going to delay you from doing what you need to do to actually run a business. As Seth Godin says, “Just ship.”

In entrepreneurship and in life, we’re sometimes afraid of failing and making mistakes because we feel like those mistakes will ruin us. The thought of that big fat red “F” marker on the paper scares a lot of people. So we study harder, and try to avoid failure as much as possible. But when you’re an entrepreneur, failing is good! The faster you fail, the better you can learn. This is why in my book Will It Fly? failing is a crucial part of validating your business idea: Seeking out conversations in which people can poke holes in your business model is the part of the process. Pre-selling your items so that when you don’t sell anything, you can go back to the people who said they were interested but didn’t buy to learn what you need to do differently.

So remember, there are no overnight successes, and you might have to fail a lot before you succeed. When you realize that even some of the most successful people out there didn’t do it overnight, and often faced tons of rejection, you learn to appreciate the hard work, patience, and persistence needed to make it as an entrepreneur. If you let failures stop you, you’re going to let a lot of people down, including yourself and the people you could be serving.

In case you’re still scared of failure, I wanted to share this next video, “9 Successful People Who Were REJECTED 138 Times.” It features several people you might recognize who failed a lot but forged ahead and found success over time. I won’t give them away right away, so try to play along and guess each person before I reveal them. There are some big names on this list, and I think you’ll be pretty surprised when you learn what they had to go through before they became successful.

#3: It’s Never Too Late to Begin

With my courses now, especially Smart From Scratch, I get a lot of messages from new entrepreneurs who are feeling disillusioned. They’ve done their research, and they’ve seen how much competition is out there for their business idea—and they think this is a bad thing. They feel like they’re too late to the game. But there’s actually a big advantage in being late! When you do your research, you can find the holes in the market, see what your potential competitors are not doing well, and start to carve out your own unique positioning. You also know that because of the simple fact that there is competition out there, there’s a market out there for the kind of business you want to start. This gives you a chance to listen to the market and create something different and better.

Also, when you start out small, you have the ability to more easily connect with people, to have close and meaningful interactions that help you cultivate raving fans much more quickly. You can create a more personal connection with your customers, something that’s harder for larger companies to do.

Finally, some people consider themselves too old to start a business—but that’s simply not true!

I address this fear, that it’s too late to get started, in the next video, “I’m TOO OLD to Start a Business…” If you ever think it’s too late to begin starting a business, whether because of your age or because of competition, what I share in this video will show you the real truth behind this faulty assumption. I talk about Richard, who at the age of 52 told me he felt like he was too old to start a business. I helped Richard break down that myth and realize why you’re truly never too old to get started at anything.

So stop making age or timing an excuse. Maybe you wish you’d started earlier, but that’s just fear of missing out, and it’s something we all deal with from to time.

#4: It’s All in Your Head

When you start off on an entrepreneurial path, you encounter things that you just haven’t experienced before. And you start to do what I call “weird entrepreneur math.” We start to put more importance on some numbers and not others, even when it doesn’t make sense to. What am I talking about? I’ll explain everything in the next video, where I talk about some of the numbers that trip up entrepreneurs who are starting out. I’ll tell you which numbers you should ignore, and which ones you should pay attention to if you want to be successful.

By the way, if you’re enjoying these videos—and I hope you are—simply go to smartpassiveincome.com/youtube to subscribe!

#5 You Can’t Do This Alone

Entrepreneurship can be very lonely. That’s why it’s really important to connect with the right people, build the right relationships that will sustain you.

I love to meet people, and I love to help other entrepreneurs meet each other. For all of my courses, I hold meetups for my students, and I encourage them to set up their own private meetups, too. I also love meeting people at conferences. I think conferences are one of the best ways to connect with awesome people who are on a similar path to you. Even if you’ve never been to a conference, I encourage you to go out there and find one this year that fits you and your business. The connections you make at these events can be a game-changer.

As a matter of fact, I’ll be speaking at a number of events this year, and I’d love to meet you if you can make it to any of them! Here are some of the highlights on my schedule:

[Full disclosure: I am an affiliate for Social Media Marketing World and Podcast Movement.]

You can find the full list of my speaking engagements on my Speaking page.

To recap, these are my five truths about the entrepreneurial mindset:

  1. You Were Meant For This
  2. Failure Is a Part of the Process
  3. It’s Never Too Late to Begin
  4. It’s All in Your Head
  5. You Can’t Do This Alone

Finally, I’m running a little contest! When you enter the contest at SmartPassiveIncome.com/coffee, you could be one of three (3) winners to receive:

  • A 1-on-1 virtual chat over coffee to discuss whatever you’d like: your business, personal life, if you are stuck on something and need help, or want to run an idea by me.
  • To promote anything you want (business name, social media handles, “hi, mom!”, etc.) and be featured in an upcoming YouTube video that I’ll post on the Smart Passive Income YouTube channel.

PLUS, you can earn additional entries by subscribing to my YouTube channel (10 additional entries) and referring friends to sign up (3 entries for each friend), or following me on Instagram (1 entry)!

So be sure to enter the contest today!

SPI 304: Building an Online Course From Start to Finish

Last year I built three online courses—premium courses that people paid for—as well as a fourth free course. They’ve been working like gangbusters: In 2017 I earned $1 million in revenue from online courses alone. Online courses have been an incredible experience for me, and today I’m sharing the ten steps you can take to create life-changing online courses for your audience.

Why are online courses so great? Why wouldn’t you do an online course? Does it make sense to do an online course? Does it best serve your audience? Today we’re going to get into all of these questions and a whole lot more. (I hope you brought a notebook!)

I hesitated about building an online course for so long because, well, I was too afraid to sell to my audience. The big realization for me? You can sell and serve at the same time. And, I realized that I wouldn’t be taking away from the people in my audience who are more keen on my free, lower-level material. It made me realize that I could serve even more people through courses, especially people who were willing to invest in taking their businesses to the next level.

If you’ve ever considered starting an online course, this is a great place to start, and even if you have a couple of courses up online already, this episode will boost your strategy. I’m going to go deep into my personal experiences with courses so that you can take your business to the next level. Let’s get started!

I want to thank David Siteman Garland for all the help he’s given me in getting my courses up and running. And I’m excited to announce that we’re doing two co-hosted webinars on March 15 and 16, where we’re going to teach you even more information about setting up your online course and a lot of the finer details related to that. SPI students that have gone through this webinar have come out with amazing results. If you want to register check out SmartPassiveIncome.com/onlinecourses.

Thanks for Listening!

To share your thoughts:

To help out the show:

  • Leave an honest review on iTunes. Your ratings and reviews really help and I read each one.
  • Subscribe on iTunes or download our mobile app.


You’ll Learn

  • The psychology that helped me get over the fear of selling online courses.
  • What you need to define first in order to make your course successful.
  • The number one key to a successful online course.
  • How to structure your online course so that it works for your audience.
  • An exercise for outlining your course’s content.
  • Why you have to “kill your darlings” when it comes to your lessons.
  • Strategies for validating your online course before you launch it.
  • How to presell your online course.
  • Tips and strategies for creating course materials (like videos).
  • The best way to get feedback and testimonials, and more!

Resources

SPI 303: How a Loan Signing Agent Built a $30K per Month Business

As outlined in my book, Will It Fly?, validation is key, and with me today are two guests who have used that strategy to build an incredible business: Mark Wills and Roman Rosario of Loan Signing System. [Full Disclosure: As an affiliate, I receive compensation if you purchase through this link.] What started as a simple idea turned into a robust online business that’s changed the lives of tons of people, earning Mark and Roman over $30K per month as a result. This episode is a lot of fun, loaded with tips and strategies for online courses, validation, and building an online business organically.

How Mark and I connected is kind of a funny story—Mark was actually the agent who oversaw me signing documents for our first rental property. Through that meeting we discovered that we have a love of building online courses. I have both Mark and his business partner Roman on the episode today, and they’re going to be sharing the story behind how they started their online business, as well as YouTube and video-related tactics, strategies related to testimonials, and how the methods in my book Will It Fly? helped them on their way to success.

There’s a ton of great information here. It doesn’t matter what kind of business you’re in or where in the entrepreneurial journey you are, this is going to be super helpful, and a lot of fun. Stay tuned!

Next week, in Episode 304, I’m breaking down all it might take to build an online course. I’m giving you everything you might need to consider and have in place so that you really crush it when you put it out there. I’m just going to brain dump everything I know for you, so don’t miss it!

Thanks for Listening!

To share your thoughts:

To help out the show:

  • Leave an honest review on iTunes. Your ratings and reviews really help and I read each one.
  • Subscribe on iTunes or download our mobile app.

Special thanks to Mark Wills and Roman Rosario for joining me this week. Until next time!



You’ll Learn

  • What a loan signing agent does, and how you can become one.
  • Why Mark and Roman decided to build an online business around loan signing.
  • How the strategies in Will It Fly? helped Loan Signing System validate their business idea.
  • How Mark and Roman used Facebook advertising to get started.
  • How a simple webinar became the jumping off point for their online course.
  • Why having a live, classroom-style webinar can make a huge difference in your online courses.
  • How their Facebook group helps Mark and Roman build an online business community.
  • How Mark and Roman run their YouTube channel with less than $200 in equipment.
  • Why YouTube makes a huge difference when running an online course.
  • The strategy I learned from Mark and Roman that I currently use with my course testimonials.
  • The one critical strategy you should always use with YouTube calls to action.
  • Why testimonials have been crucial for Loan Signing Systems’ advertising strategy, and more!

Resources

Back to the YouTube: Why You Should Subscribe to the Channel

2018 is the year of video. Haven’t you heard?

You may have heard me mention this a few times already.

But we’re ready to take this to the next level.

In just a few days, I am going to start posting three to five videos a week on my YouTube channel! With my video recording studio all set up, and my trusty videographer Caleb, I am equipped and excited to bring you value in new ways, on a channel I haven’t focused on at all.

Subscribe here if you haven’t yet (or read on to find out exactly why you should subscribe!).

SPI on YouTube—A Little History

To effectively talk about the future of my YouTube channel, we first have to go back in time to when I started my YouTube channel in 2009. The reason I started the channel is because some of the content I was creating warranted being taught via video. It was visual, so it made sense.

Well, it did until I realized I was deathly afraid to be on camera. Some of my first videos published on YouTube are composed of me using a screen share tool to record what was on my screen so that I could avoid putting my face on camera altogether. I was terrified.

Over the years I’ve become more comfortable with being on camera, obviously. That’s how it is for any content medium when you’re first starting out. You’re getting a feel for it. You’re trying things out. You’re getting used to hearing your own voice.

But you also don’t need to always have your face on camera when you’re creating videos of value. Some of my initial videos have performed very well, despite their lower quality in terms of production. The value was there, and I didn’t have to show my face (woohoo!).

The key is that you don’t have to be perfect from the start. No one is perfect. There is no such thing. Sometimes you just need to start somewhere.

You need to start with value.

A few of my early videos I want to share aren’t great in terms of quality, but they’ve provided value to my audience over the years. These are:

Passive Income Streams 101

In this video, created in October 2009, I share the business model I used to create multiple passive income streams. If you listen to my voice, you’ll notice a lot has changed!

How to Build a Blog in Less Than 4 Minutes and Write Your First Blog Post

With a timer counting down, I showed my audience how to build a blog in less than four minutes. A catchy title and a special Bluehost affiliate discount made this video very popular, and has helped me earn millions in Bluehost affiliate income over the past nine years.

The Over-the-Top Office of a 6 Figure Work-at-Home Blogger

The first time I really put my face on camera was in this video. My audience got to meet Gizmo, my dog, and I shared a behind-the-scenes look at my tiny at-home office.

As you can tell, the videos aren’t great quality, but they still get views to this day, nearly ten years later—which is so awesome.

Back then, my YouTube channel mostly featured tutorials and walkthroughs of my processes.

When I became a little more comfortable, I started to put my face on camera, which opened up more opportunities to experiment and try different things on YouTube, such as adding text on top of the video, and that sort of thing.

And then in 2011, I slowed down on creating videos. That’s when the Smart Passive Income podcast and blog really started to take off, and so I shifted my focus to those two platforms. I started to publish podcast episodes every other week, which quickly changed to every week. I didn’t feel like there was a need to create videos. And yet, despite that, the video channel slowly but steadily grew.

A few years later, as I headed into 2014, I decided to revitalize my YouTube channel. At that point, I had around 35,000 subscribers—all of whom had found my channel organically. I had no real structure or strategy for my channel, so I worked with my videographer, Caleb, for an entire year to create what we eventually called SPI TV. We experimented with publishing one video per week. We analyzed how each of the videos performed. We looked at the video topic, number of comments, and shares. We tried videos where I answered questions from viewers. We did all sorts of things.

And, in the end, I think we experimented our way into some pretty neat and useful videos, including:

How to Write a Book—The Secret to a Super Fast First Draft

My Custom Home Office Tour and Setup

33 Public Speaking Tips to Keep Your Audience from Falling Asleep

That last one, the public speaking video, was filmed in secret in a closed room at an event. We weren’t even supposed to be in the room, but it had a stage and I wanted to use it to record the video and to, show viewers how to effectively speak in public

Most fascinating, out of the fifty or so videos we created under the SPI TV label, the video that has been the most popular is . . .

. . . How to Create an Awesome Slide Presentation (for Keynote or Powerpoint)

Today, this video has more than half a million views! Crazy.

After a year of producing videos for SPI TV, I was kind of burnt out. I got to a point where I was spending a lot of time and energy fishing for topic ideas. It didn’t feel as organic as it should’ve been. I eventually put aside SPI TV to focus on the AskPat Podcast.

Vlogging Adventures

Fast forward a couple of years, I took my first trip (ever!) to Europe for DNX Global in Lisbon, Portugal. That’s where I tried vlogging for the first time. I bought a new camera, a Sony RX100 Mark V, and I captured my first moments in Europe. It was fun. I wanted to try out vlogging, something I had never done, and what better place to do it than during my first European trip!

Here’s that video:

I had the camera, a mini tripod that I could set up anywhere, and I just started capturing different moments from the trip. I had so much fun with it. I created mini stories during each day I was in Lisbon. Once I published them on my YouTube channel, I started to get some great interactive feedback—with folks asking and commenting: “Pat, where have you been?” “This is amazing.” “I’d love to see more videos!”

It was reassuring to see that. I honestly didn’t know how my audience would react, but the feedback has been very positive. That sparked new life for me. Over the past couple of years, the blog, podcast, and now the online courses, too, have been working well on their own. They’re a well-oiled machine. I am still very involved in each of them, but the team and the tools we use allow for both a certain amount of automation as well as giving me a break from all the minutiae.

However, I had lost a little bit of that spark of creativity, that outlet for me to try different things and be my weird, awkward, silly me even more.

But, ever since creating the vlogs, and seeing that reaction, it’s made me want to create more and more. I’ve started experimenting with vlogs, capturing behind the scenes of events I attend. I even experimented with hiring a team to follow me around, which was an interesting experience, but not something I’d bring to AskGaryVee or Derek Halpern levels. Those guys are already doing amazing things in that world.

Video, Video, and More Video in 2018

All of this leads to where I’m at today with video, and that is a commitment to making video one of my main focuses for 2018. I think there are a lot of areas of online business that either aren’t covered well, or aren’t even covered at all. If you search for online business-related content on YouTube, you’ll find either a lot of the same old stuff, or you get really scammy or clickbait-type content.

That just makes me sick. I want to change that. I want to fill those gaps of knowledge in the area of online business. That’s why video in 2018 is so important to me. In addition to providing value for my audience, I know that focusing on my YouTube channel can provide a new source of traffic for me. I’m excited to see what optimizing my YouTube channel will bring, and how that will impact my brand. I want to continue to grow and, as always, continue to learn from my experiments so I can share that learning with you. On top of that, by focusing on video, it gives me another way to collaborate with people that I may not have connected with on other platforms.

According to Cisco, video will represent 82 percent of all IP traffic by 2021. (Source: Cisco’s VNI forecast.)

That’s huge.

It’s why, in May 2017, I leased a 900-square foot studio, and invested $35,000 to create a legitimate video recording space with multiple sets, and the equipment I need to make professional videos.

And also why my videographer, Caleb, and I have put our heads together to create a content plan for 2018. Every week, we’ll be meeting consistently to film and batch process our videos. We’re having a lot of fun with it, and I’m learning so much about the video space.

I’m learning that, in order to really grow your audience, your video content needs to be engaging. So that’s something I’ve been focused on this year. With that content, we’re also applying that to blog posts and podcast episodes too. If you’ve listened to any episodes from this year, you’ll know that there is just something a little bit different about them—more compelling, more engaging, and more educational.

I attended VidSummit this year (and I’ll be a keynote speaker at VidSummit next year!), where I met a lot of amazing people creating super engaging video content. It’s inspiring, and I’m learning a ton.

But I’ve also realized that I can bring some of my own experience and value to the YouTube community. A lot of YouTubers, although they have millions of subscribers and views on their videos, they don’t necessarily have a business. I want to help that with that. So I’ll focus on helping them build a business with the audience that they’ve built, outside of the YouTube platform, which will allow them to grow and expand in ways they might not have thought possible.

This leads us all the way back to why you should subscribe to my YouTube channel. For all the reasons mentioned above! Plus, as a bonus, I’m throwing a big contest that will give a shot at having a virtual chat with me over coffee and a spot in an upcoming video of mine!

Pat Flynn’s 2018 YouTube Giveaway!
Virtual Coffee and a Spot in an Upcoming Video

What You Can Win

I will be giving away three (3) spots that include:

  • A 1-hour face-to-face Virtual Coffee Chat with me! We can chat about whatever you’d like: your business, personal life, if you are stuck on something and need help, or want to run an idea by me.
  • At the end of the call, you will also have the opportunity to promote anything you want (business name, social media handles, “hi, mom!”, etc.) and be featured in an upcoming YouTube video that I’ll post on the Smart Passive Income YouTube channel.

How to Enter the Contest

There are multiple ways to enter and earn entries into Pat Flynn’s 2018 YouTube Giveaway. These include:

  • 1 entry for entering your name and email address on the Giveaway Page
  • 3 entries each for referring a friend to enter the contest via Facebook and Twitter
  • 5 entries for watching the full 5-minute YouTube video I link on the Giveaway Page
  • 10 entries for subscribing to my YouTube channel

To potentially win a Virtual Coffee Chat with me and a spot in an upcoming video, enter the contest by clicking the link below:

Enter Pat Flynn’s 2018 YouTube Giveaway!

Thanks so much, and I hope to see your face online!

SPI 302: Coaching vs. Teaching—What I’ve Learned Since Investing in the Art of Coaching

In this episode you’re going to learn about the difference between coaching and teaching, what I’ve learned since investing in the art of coaching, the seven questions you need to ask when coaching, and why this is important for you and your business. Whether you’re just getting started with coaching or are looking to take it to the next level, this episode is critical listening!

Why is the difference between coaching and teaching so critical? Coaching is an exceptional way to help people develop skills and abilities and boost performance. There’s crossover of course, but the big difference is that when you’re teaching, the focus is on you and your knowledge. Coaching is about the individual; it’s two-way, collaborative communication. And it’s very, very personal (that’s why coaches can charge more).

When it comes to your business’ content, you have a lot of options. You can offer content in a somewhat passive way through courses or free material, but coaching is very active. And some people really need that coaching. I’ve found it wonderfully rewarding to coach people one on one, which is part of why I reformatted my podcast, AskPat, to be a one-on-one coaching call. It’s been a real game-changer for me, and I know it can be for you too, so listen carefully as we dive into the world of coaching!

In this episode, I’m also talking about the brand-new SPI Accelerator Program and what that is. In brief, it’s a higher-level, premium coaching program for those who are a little further along with their online business journey and earning over $100k. Tune in for more details!

Thanks for Listening!

To share your thoughts:

To help out the show:

  • Leave an honest review on iTunes. Your ratings and reviews really help and I read each one.
  • Subscribe on iTunes or download our mobile app.


You’ll Learn

  • The critical difference between coaching and teaching.
  • Why coaching has been an amazing, transformative experience for me.
  • The book that set me in the right frame of mind for coaching well.
  • The seven questions you should always ask when coaching.
  • How to help the person you’re coaching come up with the answers to their problems.
  • How to find out what the person you’re coaching is looking for.
  • What you should always ask at the end of a coaching session, and more!

Resources